Pechmann, Connie

 

• Smoking in Movies and Antismoking Ads Before Movies

  December 1997 draft.

  Article Title: Smoking in Movies and Antismoking Ads Before Movies: Effects on Youth • Author: Cornelia Pechmann and Chuan-Fong Shih
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• The Effects of Antismoking and Cigarette Advertising on Young Adolescents' Perceptions of Peers Who Smoke
  Article Title: The Effects of Antismoking and Cigarette Advertising on Young Adolescents' Perceptions of Peers Who Smoke • Author: Cornelia Pechmann and S. Ratneshwar • Journal Title: Journal of Consumer Research • Volume: 21 • Issue Date: September 1994 • Pages: 236 - 251
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