1960 - 1964 Publications
- Let's Put the Human Element back in
Original title of this paper: "Social Science and the Professional Education of the Audio-visual Communication Specialist."
- Visual Communication Training: Philosophy and Principles
Published by National Project in Agricultural Communications, East Lansing, MI
- Mass Communications and the Citizenship of Secondary School Youth
Title: The Adolescent CitizenAuthor: Franklin PattersonChapter: Chapter Six Mass Communications and the Citizenship of Secondary School YouthChapter Author: George GerbnerPages: 179 - 205Publisher: Glencoe, IL: The Free PressYear of Publication: 1960
- The Interaction Model: Perception and Communication
Title: Research, Principles, and Practices in Visual CommunicationAuthor: J. Stacy Adams, John Ball and Francis C. ByrnesChapter: 2. The Interaction Model: Perception and CommunicationChapter Author: George GerbnerPages: 4 - 15Publisher: Washington, Dept. of Audio-Visual Instruction of the National Education AssociationYear of Publication: 1960
- The Individual in a Mass Culture
- Regulation of Mental Illness Content in Motion Pictures and Television
- Psychology, Psychiatry and Mental Illness in the Mass Media: A Study of Trends, 1900-1959
- Psychology, Psychiatry, and Mental Illness in the Mass Media: A Study of Trends 1900-1959, draft, n.d.
- Press Perspectives in World Communication: A Pilot Study
- Technology, Communication and Education: A Social Perspective
Title: Tomorrow's TeachingChapter: Technology, Communication and EducationChapter Author: George GerbnerPages: 16 - 25Publisher: Oklahoma City, OK: Frontiers of Science FoundationYear of Publication: 1962
- Mass Media Censorship and the Portrayal of Mental Illness: Some Effects of Industry-Wide Controls in Motion Pictures and Television
Title: Studies of Innovation and of Communication to the PublicAuthor: Wilbur SchrammChapter: Mass Media Censorship and the Portrayal of Mental Illness: Some Effects of Industry-Wide Controls in Motion Pictures and TelevisionChapter Author: George Gerbner and Percy H. TannenbaumPages: 205 - 226Publisher: Stanford, CA: Stanford University PressYear of Publication: 1962
- Instructional Technology and the Press: A Case Study
Occasional Paper 4. A report prepared for the Technological Development Project of the National Education Association of the United States.
- Teacher vs. the Machine: The Headline Battle of Atlantic City
- A Theory of Communication and its Implications for Teaching
Reprinted from "The Nature of Teaching", a symposium published by the University of Wisconsin - Milwaukee School of Education, 1963.
Title: The Nature of TeachingChapter: A Theory of Communication and its Implications for TeachingChapter Author: George GerbnerPages: 1 - 15Publisher: The University of Wisconsin - Milwaukee School of EducationYear of Publication: 1963 - Un modele de la communication
- Smaller Than Life: Teachers and Schools in the Mass Media
- Mass Communication and the Humanization of Homo Sapiens
Reprinted from the March 1963 AAUW Journal.
- 'MR. NOVAK' - Young Man to Watch
- The Role of Media in Communicating Results of Research
A Symposium on Identifying Techniques and Principles for Gaining Acceptance of Research Results of Use of Newer Media in Education.
Title: Media and Educational InnovationChapter: The Role of Media in Communicating Results of ResearchChapter Author: George GerbnerPages: 252 - 266Year of Publication: 1963/1964 - On Content Analysis and Critical Research in Mass Communication
Title: People, Society, and Mass CommunicationsAuthor: Lewis Anthony Dexter and David Manning WhiteChapter: On Content Analysis and Critical Research in Mass CommunicationChapter Author: George GerbnerPages: 476 - 500Publisher: Glencoe, IL: The Free PressYear of Publication: 1964
- A Communication Approach
Title: The Content and Pattern for the Professional Training of Audiovisual Communication SpecialistsAuthor: California State College at HaywardChapter: Part II - E: A "Communication Approach"Chapter Author: George GerbnerPages: 1 - 6Publisher: U.S. Department of Health, Education, and WelfareYear of Publication: February 1964
- Ideological Perspectives and Political Tendencies in News Reporting
- Education in Newspaper Advertisements
Reprinted article.